More Than Half of Marketers Say AI Is Not Meeting Their Needs

9 in 10 use it, but more than half find it lacking, new report finds

While nearly nine in 10 marketers say they have used artificial intelligence in some form to do their job better, a number of challenges still prevent them from tapping the technology’s full potential.

That’s according to a new survey from Forrester Research and marketing AI platform Albert in which 156 marketers with decision-making power over their respective companies’ tech purchases offered their takes on the current state of the AI hype cycle.

While marketers have rushed to bolster operations with AI to keep pace with a rapid advancement in the field—adoption has jumped from 43% in 2016 to 88% today—many have

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in