Any business owner should have one goal for their website. That goal should be to drive more sales and increase revenue.
You can have the best looking site in the world, but if it doesn't make money, then what's the point?
89% of people are online in North America alone. You need to be able to reach these people. There's a lot of competition for their attention.
But how can you bring these people to your website? Our post will give you a few tips.
Keep reading to learn five things you can do now to increase your website traffic.
1. Improve Your On-Page SEO
SEO is harder than ever. But that doesn't mean it isn't worth doing.
The SEO on your services page and blog posts tell search engines what your pages are about. When you build pages that search engines can understand easier, then it can help your search rankings.
Make sure your optimize titles, meta-descriptions, and content for the keywords that you want to rank.
Your title and description can also increase the click-through rate on search results if you make your content appealing. You don't have much time to get a person's attention, so don't skimp on this step.
2. Get on Social Media
It seems like everyone is on Facebook these days.
People spend hours at a time on social media sites posting and sharing content. You should be there too.
Create engaging content on social media for your fans to share. This sharing will lead to exposure to people who may not have thought to look for your website or services.
3. Create Infographics
Once you get on social media, you have to create content people like and want to share. Infographics are one of your best bets.
Posts that include images receive 650% more engagement than ones that only contain text. Use your images to get people engaged with your brand.
4. Guest Post
No matter what people say, backlinks still play a role in off-site SEO.
If you didn't know, a backlink acts as a vote for search engines. When you have a lot of links from trusted sites, search engines trust you more and will rank you higher.
Guest posts can also expose your website to a new audience. Try to find sites that share a similar audience as you to try and bring new people over.
5. See What Your Competition Blogs About
The best advertising strategy doesn't need to be hard. Sometimes it means you need to watch what others are doing.
You don't want to copy what your competitors are doing, but that doesn't mean you can't use them for research.
Watch their blogs to see what posts create the most engagement. You may be able to put your unique spin on things to create a unique piece of content for your site that people want to share.
There's More Traffic Out There for the Taking
Don't make the mistake of thinking that you know all the traffic generation methods out there. The internet is growing every day, and with it comes more ways to market your website for free.
Make sure you stay on top of things, so your web competitors don't get a leg up on you on organic free traffic.
Are you looking for more ways to use digital marketing in your promotional strategy? Head over to our digital marketing section for more tips.
