6 Direct-to-Consumer Trends to Watch in 2020

Expect more acquisitions and the home category heating up

The direct-to-consumer landscape heated up in 2019, with several brands achieving unicorn status, CEO shakeups, and more companies opening up a brick-and-mortar presence.

As 2020 kicks off a new decade, the DTC space continues to change, with industry experts predicting more acquisitions, an expanding home category, a new kind of sustainability messaging and more.

Mergers and acquisitions will continue

Brands saw acquisitions across all categories in 2019, from Wacoal buying Lively for $85 million to Edgewell acquiring Harry’s for $1.37

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