The direct-to-consumer landscape heated up in 2019, with several brands achieving unicorn status, CEO shakeups, and more companies opening up a brick-and-mortar presence.
As 2020 kicks off a new decade, the DTC space continues to change, with industry experts predicting more acquisitions, an expanding home category, a new kind of sustainability messaging and more.
Mergers and acquisitions will continue
Brands saw acquisitions across all categories in 2019, from Wacoal buying Lively for $85 million to Edgewell acquiring Harry’s for $1.37
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