How to Create Engaging Training Videos for Employees
Content Types
Written by:
Chloe West
Ready to start creating engaging social media videos that help educate and convert your audience? Learn how to get started with our top tips and video examples all marketers need to know in 2022.
Let’s dive in.
A social media video is – for lack of a better definition – any video that gets shared on social media. There are so many different types, shapes and sizes that social media videos can come in, so you’re not stuck in any kind of box when it comes to your video content.
While some platforms prefer wide videos, others prefer square and still more require vertical videos. You might create a promo video ad showcasing a new product, an animated quote video, a live video and so much more.
To learn more about why video marketing is important and how you can create high-quality video content, read on.
There are so many reasons why you should be creating engaging videos to share on your social networks. In fact, we’ve covered a lot of these reasons in our roundup of video marketing statistics to help you understand just how important they are.
But here are a few of the big ones:
Not only that, but social media platforms love video content. Due to this, your videos are more likely to be favored in the algorithm than other types of content you create.
Now that you know the importance of video content on social media, let’s dive into a few essential tips all marketers should know.
Video marketing can be extremely successful for your brand, but it’s important to do it right. Here are a few top tips for creating social media video content that works.
First and foremost, ensure that all of your video content is always valuable to your viewer and not just to you. You don’t want to exclusively create and promote ads and promotional videos.
Instead, create videos that will entertain, education or inspire your audience. Sometimes these will be more promotional in nature, but a lot of content marketing is simply putting out quality content that helps your audience remember your brand.
One great example of an engaging piece of video content is a listicle video, like this one below.
This helps you create a quick and easy 3-5 slide video putting together a quick list that’s relevant to your business, products or services.
While the rules change depending on what types of videos you’re creating, a good rule of thumb is to keep your social media videos short and sweet.
In fact, studies have shown that the sweet spot for video length maxes out around two minutes so you can generate the most engagement possible on your social videos.
The fact that short videos can get more engagement than longer videos on social media should really help out your video strategy. You don’t have to spend hours on a piece of video content before posting it to see maximum results.
There are so many reasons to add captions or subtitles to your videos, both for accessibility for hard-of-hearing folks as well as to make consuming your content easier.
People aren’t always able to listen to video content with the sound on – in fact, 85% of Facebook videos are listened to on mute – so including captions broadens your audience.
Plus, captions are good for SEO and can let the social sites and search engines better understand the content inside your video.
Each platform has their own rules when it comes to video sizes. While your YouTube video might have a standard 16:9 aspect ratio, an Instagram video is likely going to be square and a story or IGTV is going to have a 9:16 vertical aspect ratio.
Be sure you’re creating or resizing your videos so they’re optimized for the platform you plan to share them on.
Optimizing your video content is key for maximizing reach and engagement. YouTube is the second-largest search engine, so you have to ensure that your video’s focus keyword appears in the title, description and tags.
Check out how we’ve created the title and description surrounding the keyword types of infographics for this YouTube video below.
This helps your video content rank higher in YouTube search results, on Google search results as well as in YouTube recommended videos. Use this to your advantage if you plan to make money on YouTube.
When you dive into video marketing, you don’t want to just create the exact same type of video over and over again.
Instead, you want to get creative, testing out various types of videos to find the ones that work best for your business.
We’ll cover 11 different video content types in the next section, so stay tuned to learn more about the video options there are available to you.
As people scroll through their feeds, your video only has up to three seconds to make an impact, and one way to ensure you do that is by designing a scroll-stopping video thumbnail.
Research by Adspresso shows that you should aim to make yours as engaging as possible. You can easily do so by utilizing a professionally designed template, like this one below.
While your video will grab attention, don’t miss out on the opportunity to write strong and compelling social post copy. People still read and look to social copy for context for what they are about to consume.
To create engaging copy, here’s an effective four-step formula by Judi Fox:
Your headline should instantly stop your audience from scrolling and capture their attention.
Leave your viewers on a cliff hanger to click on “...see more” or to stick around until the end of your video.
Offer some value and share golden nuggets of wisdom with your audience.
And finally your call-to-action. You need to make sure to follow up on your awesome copy with a powerful CTA that leads your audience to take the action and convert.
You’ve put time and effort into creating awesome video content. Why not maximize the value you’re getting from each one of those videos?
You can do this by repurposing your content and using it in multiple ways.
We do this ourselves by adding our YouTube Make Information Beautiful series onto the video section of our learning center.
You can do the same by switching the dimensions of your videos so you can share them on different platforms, embedding video content into relevant blog posts and more.
Now that you understand the basics of creating eye-catching videos for your audience, let’s cover some of the most important video content types you should be creating.
Plus, we’ve included online examples or customizable templates for each one so you can easily get started.
One of the most prominent types of videos you’ll create will definitely be ads. Video advertising is a great way to let new customers know about your business and its products/services.
There are several types of ads you might create, like those that appear during YouTube videos, video ads on Facebook or Instagram Stories, or a short little bite-sized ad like this template showcases below.
You can fully customize this template to fit your brand and create your own video ad in minutes.
Another great type of video is a listicle. This is a short 3-5 slide video that teaches your audience about something.
Just like listicle blog posts, these are designed to be easily digestible so your viewers can get a bite-sized bit of content quickly and easily from your social media feed.
This template below showcases three data visualization best practices, but it can be customized to share any information you might want your audience to learn more about.
Educational videos are going to be longer, more in-depth videos. Perhaps these use a screen recorder to showcase how to do something or focus on a single host explaining a concept.
You can see how we create educational videos by taking a look at this example from our YouTube channel below.
One really fun type of video for both you and your audience is a behind-the-scenes video. Viewers love getting the chance to learn more about what goes on behind the curtain, and this is the perfect opportunity to show them.
Take a page out of this video’s book. In this video on Food Network, we’re able to go behind-the-scenes in a Five Guys to see how their famous burgers are made, satisfying a curiosity many of us may not even have known we had.
Learning how businesses work can be fun for your audience. This doesn’t mean giving away trade secrets, but simply introducing your employees, showing what a day in your life looks like, etc., can be engaging video content to share.
How-to videos and tutorials can be great ways to get potential customers more interested in your product or service. When you showcase how easy it can be to do something, people start realizing how much they need what you’re selling.
Take a look at this video from Mailchimp. They’ve created a unique video out of a screen recording from their software to help their target audience understand how to do something.
With our Send Time Optimization feature, you don’t have to guess when to engage your contacts. Starting sending perfectly timed emails today: https://t.co/406EWb4MGJ pic.twitter.com/YM7LDhhsro
— Mailchimp (@Mailchimp) December 22, 2020
How-to video ideas are endless, and are great for both informing existing customers and reeling in new audience members.
Social proof and reviews are essential marketing tools for your business. And while you can always just share screenshots or graphics of these customer testimonials, why stop there?
Create videos out of your testimonials that both engage and sell to your audience. They can see that you have happy and successful customers, making them more likely to come to you for help.
You can easily customize this video testimonial template below to match your branding and your business industry.
Live streaming on social media began a few years ago and still hasn’t lost steam. Using tools like Facebook Live, Instagram Live, Periscope or even YouTube Live can be great ways to host a live stream and interact with your audience in real-time.
Whether you aim to make money through live streaming or use it as a brand awareness tool, live streaming is also a great opportunity to create more personalized engagements with customers.
Here’s a great example from MeetEdgar on how you can use live streaming to your advantage.
Host Q&As, showcase live tutorials and more. Broadcasting live to your audience is an essential tactic to add to your digital marketing strategy.
Another great way to promote your business or a particular product/service is with a promo video. This might not necessarily be an ad that you put money behind, but instead can exist as an explainer video or share a sale or discount with your audience.
Promo videos are perfect for sharing information about a discount code or a storewide sale or even a new product/service launch.
Start with a template like this one below to create your own promo videos.
Similar to video testimonials, you can share recordings from case studies with your customers. This is the perfect B2B strategy to use on social media platforms like LinkedIn because it showcases real life success stories from your customers.
Take a look at how we created video quotes for one of our recent case studies.
Reaching out to influencers and experts in your industry and asking if they’d be willing to sit for an interview with you is a great way to reach an even wider audience for your brand.
Edit a video with your interview and share it with both of your audiences, especially if you both target a similar demographic.
This tweet below showcases just one example of what an interview video could look like. By interviewing people in this profession, they’re helping their content to be even more credible.
Introducing our series of video clips based on appreciation FOR and BY our transplant healthcare workers. We will be sharing one every week during this month. A big thank you to the professionals who participated in the interviews!
Episode 1: Why work in the transplant field? pic.twitter.com/eqlh9F2fLo
— Tell (@tellorgza) February 5, 2021
Last but not least, consider creating animated videos. You can make basic animated graphics, videos and GIFs with Visme, but if you want to, say, create a brand mascot, you might want to look into working with an animator.
Take a look at how we repurposed our brand mascot video for our intro onto TikTok below.
@vismeappVisme is here! ##Visme ##graphicdesign ##visualcontent ##saltbae♬ How You Like That - BLACKPINK
Ready to start creating your own social media videos? We’ve rounded up the five top social media video makers to help you get started.
Visme is the perfect tool for helping you create social media videos plus anything else you might need to help build your brand. With thousands of templates across dozens of use cases, Visme is the ideal visual media creator.
Our social media video maker allows you to create a variety of different types of content, ranging from Instagram Stories to video ads to video testimonials and more.
With Visme, you get access to thousands of animated assets to incorporate into your videos, from stock video clips to animated graphics and characters to custom animation capabilities.
Create your Visme account today to dive into everything our social media video creator has to offer. Start building videos, infographics, presentations, branded documents and more.
Biteable is another drag-and-drop social media video maker. They provide templates across various categories for users to customize and download.
Templates are categorized by both video type and industry to help users find what they might be looking for.
Access stock video clips and other tools to create your social media video content. Biteable offers both free and premium accounts.
Another well-known social media video creator is Promo. With templates and premade text blocks, Promo helps users create very basic video content to share on social media.
Users can also publish their videos directly to social media from Promo’s platform, although many brands prefer to utilize social media management tools to create a cohesive, strategic brand.
Promo offers both free and premium account options so you can choose between which account type makes sense for your brand.
Our last social media video editor that we’re going to cover is InVideo. This is another basic tool that allows you to start from a template, create a video from scratch or use their text to video creator to design a basic animated text graphic.
InVideo offers a free trial for users wanting to see what their premium account is all about. While this tool can be good for your starter video content, it’s a good idea to invest in something a bit more robust for a more successful video strategy.
Ready to start creating your own social media videos? Create a free account, start playing with all of the video tools Visme has to offer and engage your audience through your video marketing strategy.
Interested in learning even more about social media videos? We’ve answered a few more questions below.
There are two recommended formats for uploading social media videos – MP4 and MOV. Visme allows users to download video content in the MP4 file format. MOV file formats are downloaded from Apple QuickTime.
Your social media video content shouldn’t be extremely long. The most engagement comes when videos are just two minutes long or shorter.
Video is way more engaging than text and is proven to hold a user’s attention for longer. If you don’t believe us, A/B test a Facebook ad with only text versus an ad with a video attached to see for yourself.
Yes! Videos posted to Facebook can range from only seconds long all the way to 240 minutes long, as long as they’re under 10GB.
An attention-grabbing intro, high-quality design elements and good copy helps to make your social media video more effective.
Promotional videos are great ways to convert even more followers into paying customers. You can use these videos as video ads or simply to inform audience members of sales you might be holding.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
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About the Author
Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.