Build a Stronger Business Network on LinkedIn

Today I have some resources to help you build a stronger business network on LinkedIn. Here’s four links with tips and tricks to kick start your work week.

Networking and lead generation is more effective with the right strategy and tools. As you make new connections your goal is to build great relationships with people who will want to purchase your products or services. There are several ways you can improve your LinkedIn marketing for a larger reach. Would you like to make better connections online? Take advantage of these top resources, and let me know how these work for you!

1) Easy profile management – Social Champ

Leverage your content for better visibility on your LinkedIn account. Social Champ is a management platform that allows you to schedule ahead of time in a way that can be scaled and measured by you and/or your team. Share interesting stories, provide valuable information, and attract interested readers by connecting your blog’s RSS feed. Access both your profile and company page(s) all from one dashboard.

2) Data-driven recruiting insights – LinkedIn Talent Insights

If you would like to reach talented employees for your growing business, then you’ll want to take advantage of this great feature. LinkedIn Talent Insights provides direct access to rich data from leading talent agencies so that you can find the right fit for your company. The service includes select candidates who match the skills that you need, real-time reporting and information on the latest trends online.

3) Drive website visitors to your page – LinkedIn Page Follow

Making new connections on LinkedIn can be made easier by adding code to your website landing page. With the LinkedIn Page Follow plugin you can display your follower count for your company page — LinkedIn provides the code for you to install. It’s free to use, but you may need the help of a developer to add the snippet to the right location.

4) Sales Navigator integration – SalesLoft

Monitor and track your sales with automated updating. SalesLoft provides a real-time view of all your activity with integration with LinkedIn’s powerful Sales Navigator feature. Conduct research, send InMail messages to prospects, manage connection introductions, and more. This tool will help your business find the right people and produce a message that speaks directly to their needs.

Hopefully you will find these LinkedIn tools useful to your business networking and sales. Are there any that you would like to add as well?

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of books including "The Land of I Can." Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

[Originally published on Susan Gilbert’s blog]