Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Key Insights:
- Effective marketing starts with understanding what consumers are going through.
- Brands should strive to make people’s lives better.
- Take action on social issues.
General Mills has been around for over 150 years, but it’s not focused on the past these days. Restaurant closures and shelter-in-place orders during the pandemic have led to a boost in sales and new customers for packaged-food manufacturers. The industry’s present challenge: how to keep them.
In conversation with Adweek’s Chris Ariens at this year’s virtual
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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