While ecommerce stores share a variety of goals, there’s one that stands out from the crowd: driving links and traffic to product pages, all to make more sales.
With this in mind, it’s critical to implement a link building campaign that slowly but surely moves you closer to the end result.
But here’s the problem: building links to an ecommerce store comes with many challenges, as you must have something unique to offer.
Fortunately, there are a variety of ways to overcome the challenges of ecommerce link building, with these strategies among the best.
1. Blog Content
Blog content is one of the most common forms of content marketing. Not only does it help boost your search engine rankings, but it can also do wonders for building backlinks to your website.
There are several things to keep in mind when creating blog content:
- Quality over quantity is the right approach.
- Share unique, engaging content that is the best in your industry.
- Visuals, such as images and videos, are just as important as words.
There’s no shortage of the types of content you can share on your blog. From long-form posts to infographics to listicles, the choice is yours. It’s best to mix it up, see what performs best, and tweak your strategy accordingly.
If you’re unsure of your ability to create high-quality blog content in-house, contract a freelance writer to assist you with this process. It’ll take a lot of the heavy lifting off your plate.
2. Active Outreach
This is one of the more labor-intensive ways to gain backlinks, but it’s also one of the most successful if you’re persistent.
Active outreach can take on many forms, but it typically entails sending emails to publications and websites in your niche to share content and potentially ask for a backlink.
It can be as simple as this:
Good morning Jennifer,
We recently published a blog post that rates our winter jacket collection from highest to lowest rated. I think it would be a great fit for your article entitled “The Best Winter Jackets for 2021.”
Would you mind checking it out and giving me your thoughts? I’d love your feedback!
Alyssa
It’s a numbers game. The more of these types of emails you send, the better chance you have of success.
Personalize each email so it doesn’t appear to be spam.
3. Engage on Social Media
By engaging with your audience on social media, you allow them to learn more about your brand, products, and website. And with this, there’s a greater chance that they’ll link to your website or blog should the opportunity present itself.
Take for example an ecommerce store that sells baby toys. By engaging with mom influencers on Instagram, you increase the likelihood of them sharing your store on their blog, along with a link.
To make the most of this strategy, be sure to engage with the right audience on the right platforms.
4. Ask Buyers to Review Their Purchase
For instance, in every order you send out, include a personalized note thanking the customer for their business and asking if they would take the time to leave a review.
Some people will do so on social media, along with a backlink to your website. This can help send targeted traffic to your store.
Others may even share on their blog, which can lead to one backlink after the next.
Remember, you’re not telling the customer to leave you a positive review. You’re simply asking them to share a review.
5. Share Coupon Codes
This is one of the best ways to generate backlinks while also sharing deals with your audience.
Rather than simply share coupon codes on your website and social media platforms, reach out to services such as RetailMeNot and Coupons.com to ask them to publish your coupon and a link to your website.
As long as you’re offering something of value—typically nothing more than a coupon for a reputable brand—there’s a good chance of success.
The backlinks you secure are big wins, but a simple mention of your online store is just as important. This can drive qualified traffic while also boosting brand awareness.
Make the most of this strategy by sharing coupons during special times of the year, such as Black Friday and Christmas. This is when there is the most buzz around online shopping, which improves your odds of success.
Final Thoughts
According to HubSpot, link building is one of the top two criteria considered in Google’s page ranking algorithm.
So, for this reason, you must do your part in obtaining as many relevant, high-quality backlinks as possible.
Once you have a strategy that works, lean on it to secure links, drive traffic, and build your brand. You won’t be disappointed with the results.